Cherish fresh lives through the creation of global food infrastructure
At the moment, the world is experiencing major change in the fields of food and agriculture. The utilization of IT technologies in fresh produce distribution and the introduction of robotics to logistics systems and agricultural production sites are among the rapid transformations in these conventional industries. On the other hand, social problems such as declining farming populations, extreme weather and environmental pollution resulting from excessive use of pesticides continue to threaten food supply stability. Furthermore, the diversification of eating preferences has led consumers to demand more than just superior flavor and a reasonable price from food products. It is safe to say that the time has come to fundamentally re-think our interaction with vegetables and food on a global scale.
Since establishing the fruit and vegetable trading company Trade Co., Ltd. in 2001, we have expanded our business to various fields such as the production, distribution and branding of fresh produce with a particular focus on vegetables. Finally, guided by the aspiration to more efficiently respond to global challenges and implement projects meaningful to people’s lives, the group started a new era in October 2018 by transitioning to a holdings structure and established Earthside Co., Ltd. as its holding company.
By generating innovations along the supply chain from production and distribution to branding, we are re-establishing the connection between people and vegetables in an effort to create prosperity for future generations. These innovations include the establishment of a stable and sustainable agricultural system, the construction of a swift yet accurate transaction network, a next generation logistics service born from the fusion of technology, and the creation of a brand to better communicate food culture and the attractiveness of fresh vegetables. By developing and connecting each of these services, we are striving to create a truly global food infrastructure to cherish the fresh lives of people around the world. Earthside group will continue its efforts to make this dream a reality and contribute in a tangible way towards the creation of a sustainable society.